The Niche Mommy Network & Conference is the first community and conference celebrating diversity in the parent blogging niche. The inaugural Niche Mommy Conference was held in 2012 in New Orleans. The second annual conference will take place Sept. 5-7, 2013, in Fort Lauderdale, Florida. #NicheParent13 Register here.
What Is The Niche Mommy Network?
The Niche Mommy Network is the first network and conference devoted to celebrating diversity in the mom blogging niche and connecting our bloggers with brands interested in marketing to a multicultural audience. If you are a brand interested in partnering with our social media influencers, please contact njones{at}thenicheparent.com. Read more about our opportunities here.
As a diverse and multicultural mom blogger, you are a powerful consumer driving force. And you represent a large and influential marketing niche. According to Miriam Muléy, founder of the 85% Niche, collectively, African-American, Latina, Asian, and other ethnic women are the largest niche, 85% to be exact. Muley, who has done extensive market research on marketing to women of color, states that women of color are the quintessential market and encompass 54 million of Americans. In 2012, eMARKETER Digital Intelligence reported that there are 32 million moms online in the US. Of that 32 million, 3.9 million of them are mom bloggers with children under the age 18. When it comes to word of mouth marketing, “[m]oms who blog have become important marketing partners and powerful allies, spreading the word about products and services.”
Join the First Network Devoted To Diverse Mom Bloggers
These statistics demonstrate the importance of The Niche Mommy Network. Marketers want to reach women that blog. They also want to reach the multicultural market. As a member of the Niche Mommy Network, not only will you connect with other mom bloggers of diverse and multicultural backgrounds, but you will have access to paid opportunities and campaigns. Join the network here.
About The Niche Parent Conference
The Niche Mommy Network hosts the annual Niche Parent Conference, joining together network members and the growing community of dad bloggers. The Niche Parent Conference offers hands-on continuing education workshops, dynamic keynote speakers, and sessions. The Niche Parent conference focuses on growth, community, and entrepreneurship. Quality over quantity is the overriding theme to keep the conference intimate and personal. Register for the 2013 conference here.
Who Can Join?
The Niche Mommy Network is not exclusive but is inclusive. We welcome bloggers of all ethnic, racial, and diverse backgrounds to join our network and attend the Niche Parent Conference.
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