Every content creator wants more visitors to their websites. It can translate to more shares, more influence and more income. Google and similar search engines can bring traffic to your blog with some dedicated optimization work. One of the best time investments bloggers can make is to learn about search engine optimization (SEO). We’ve noticed conversations in blogger groups where bloggers wish they could go back and correct their SEO mistakes. If that’s on your to-do list for “cleaning up” your blog, here are some fixes you can make today.
4 SEO Mistakes You Can Fix Today
1. Research Yoast Plugin
Yoast is the most popular SEO plugin for WordPress. There are free and premium paid versions.
Many people are familiar with Yoast’s checklist of adding your blog post’s target keyword to the meta description and image names.
Your goal is to earn a green light of approval from the Yoast SEO plugin.
Yoast Premium ($89) allows users to
- Optimize more than one keyword per blog post
- Preview your page’s appearance on search engines like Google and Bing
- Redirection link assistance for deleted pages
- 24/7 support
Is it time to upgrade to Yoast SEO premium plugin? Is it time to go back to old blog posts and update them for better approval from the Yoast SEO plugin?
2. Research Keyword Targeting
A keyword or term is what brings visitors to your blog through a search engine. Think about what you may have typed into a browser that helped you land here on this blog.
Take a closer look at the keywords you’ve used in past blog posts. If you’d like to become more familiar with keywords, here are 3 Keyword Planner Tools to Help You Rank Higher.
3. Avoid Keyword Stuffing
Although targeting keywords is important for getting attention from search engines. But don’t take it so far that you add your targeting keyword in a blog post too frequently by keyword stuffing.
Posts that repeat the keyword too frequently are not as appealing to readers who can likely detect that you’re repeating yourself.
4. Improve Image Names
To circle things back around to the significance of the Yoast SEO plugin, it recommends that at least one image in your blog post have the same file name as the targeted/focus keyword. For example, there’s an image in this blog post that’s named: “SEO Mistakes”
According to the Yoast SEO blog:
“You shouldn’t forget to give those images good
altattributes: alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website.”
Read more: Image SEO Alt Tag and Title Optimization
Click to Tweet: Spring Clean & update your blog by fixing these 4 SEO mistakes today via @TheNetworkNiche
Comment below: What’s your best SEO tip for new bloggers? What’s your most popular post based on SEO? You’re welcome to leave it in the comments!
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