You may have noticed a number of book review pitches in your email inbox. Are authors and publishers reaching out more than ever before? Even if you’re not in the book blogging niche or consider yourself a literary expert, there are plenty of good reasons to include book reviews on your blog. We’ll walk you through the benefits of creating content related to books that can gain attention from search engines and boost your affiliate income.
You Need More Book Reviews On Your Blog
Books are Popular
Although we publish our content online, we can’t ignore the popularity of print books. According to Statista, 675 million print books were sold in the United States in 2018.
You may recall Barnes & Noble saw massive store closures in the last decade, according to the New York Times, “But in recent years, Barnes & Noble has been decimated by the strength of online booksellers like Amazon and struggled to make a profit. The company has closed more than 150 stores in the last decade or so, leaving it with 627.”
But public libraries have seen a resurgence and smaller independent bookstores are holding on to their niche shoppers.
Don’t just think about print books. E-books and audiobooks are very popular.
The popularity of books leads to our next two reasons to publish more book reviews on your blog.
Book Reviews Are Great for Search
Avid readers often use internet searches for book reviews before they make a purchase. A properly SEO-optimized book review post or book review roundup can bring organic search traffic to your blog. You can keep the title simple, for example, Book Review of “Book Title” by Author’s Name.
Create blog post lists or round-ups for book reviews, including
- Must-Read Baby Books
- Books That Changed the Way I _____
- My Favorite Recipe Books for ______
- My Favorite Children’s Authors
- Must-Read Books for 2020
- Best Book Review Sites for ______
- My Favorite Apps for Audiobooks
Include the author’s name and trendy keywords in your blog post. If the author, book, or topic is trending make sure you use related hashtags in your social media posts.
RELATED TOPIC: How to Maximize a Round Up Blog Post to Boost Traffic
Affiliate Income Opportunities
The most popular merchandise website, Amazon, started as a way for now billionaire, Jeff Bezos, to sell books. Things have changed vastly since it started in 1995. Amazon is now the go-to place to buy almost any household or business item, including books. It’s also capitalized on the digital industry with the creation of e-readers like the Kindle and audio systems like the Amazon Echo speakers. Keep all of these products in mind when you’re writing your next book review.
Amazon makes it easy for bloggers and content creators to earn affiliate income for sharing links back to its site. Affiliates can earn as little as three percent with opportunities to earn much more.
RELATED POST: Affiliate Marketing Basics for Bloggers
Book club opportunities
Oprah Winfrey capitalized on her love for books and make book clubs a trend. You can do the same thing with your blog’s book reviews.
Announce a selected book, read the book, discuss the book with your book club.
- Start a book club (online or in-person).
- Host a book club event (online or in-person).
- Write a guide on how to start, manage and grow a book club.
- Profile book club guides.
- Create a roundup of the best online book clubs.
- Host events where you watch the book club selection, then watch the film version of the book.
Interview Authors
Authors love to be interviewed about their upcoming books, appearances and book deals. They’re likely to share their interviews on social media which can bring more traffic to your blog.
- Send an author a Q&A for an upcoming blog post.
- Start a series to feature authors on your podcast.
- Interview authors on video platforms including IGTV and YouTube.
Comment below: Tell us about your latest book review on your blog. You’re welcome to leave a link in the comments too! Have our suggestions affected the way you’ll look at reviewing books on your blog?
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