Every year, we see new groundbreaking trends in influencer marketing. This year is expected to be a breakout year in the influencer space with unprecedented spending by brands, the recognition of how the importance of working with micro-influencers, the growing reach of Instagram, the breakout opportunities with the TikTok app and so much more. As an agency with connections to thousands of influencers who’ve created marketing content for global brands, we’ll walk you through these 2020 Influencer Marketing Predictions. Get ready for a glimpse into the future of influencer marketing!
2020 Influencer Marketing Predictions
What will brands spend on influencer marketing in 2020?
According to Business Insider spending on influencer marketing is gaining steam in 2020 and in the near future.
“As influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates, based on Mediakix data.”
These numbers are also on track with a 2015 Mediakix report where influencer marketing was predicted to reach $5-10 billion by 2020.
Photo Credit: Mediakix
According to Adweek, global beauty brand Estee Lauder is making a huge financial investment in influencer marketing:
“Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on digital marketing, particularly social media influencers.”
What role will TikTok play in influencer marketing in 2020?
Formerly known as musical.ly, Tik Tok is breaking ground in the influencer space, along with its heavy influence among Generation Z and millennials.
The Chinese-owned mobile app allows users to sing along to 15-second clips, play pranks, launch challenges and more!
Tik Tok launched in 2016. It’s since grown to 500 million active users. In the first quarter of 2019, TikTok was the third most downloaded app.
Influencer marketing opportunities with TikTok can include:
- Product Placement
- Product Reviews
- Tutorials
- Audio sponsorships
- Viral Videos
- Cross-platforms videos or a video series
Will micro influencers gain more traction in 2020?
Business magazine titan, Forbes, says micro influencers are expected to have a breakout year in 2020.
“According to the eMarketer’s 2019 Influencer Marketing Report, “Hootsuite surveyed their clients in 2018, and 48% said they either used or planned to use influencer marketing with well-known or celebrity influencers, while 45% used or planned to use micro influencers who have smaller, highly engaged audiences.”
You may be considered a micro influencer if you’re new to blogging or you’re a content creator who dominates a single platform. Have we reached a time when being a “big blogger” is no longer a factor in how much money you can earn through brand collaborations? There’s reliable evidence that a strong, loyal niche following will become even more important for influencer marketing in 2020.
Our community members submit information about their social media stats, geographic location, age and family demographics to help us consider whether they’re an ideal fit for a marketing campaign.
RELATED TOPIC: What is a Micro influencer?: They’re Small, But Mighty
Will Instagram’s influencer grow in 2020?
Users: Instagram continues to dominate the marketing space. eMarketer estimates users spend an average of almost 30 minutes a day on Instagram. Instagram user growth is predicted to grow with close to 13 percent of the worldwide population using the app by 2022.
Photo credit: eMarketer
Captions: One of the most interesting trends you’ll notice for Instagram in 2020 is caption length. Influencers are seeing growing engagement when they share a photo on Instagram along with more long-format captions of 60 or more words. Think of it as micro-blogging. Have you tried longer captions on your Instagram posts?
Are you relying more on captions or hashtags to grow your following on Instagram?
We asked our followers on The Network Niche Instagram profile to share their intentional or inspirational word for 2020:
IGTV: Expect to see more video shows and video series on IGTV, the standalone app. IGTV videos still appear in your Instagram feed and Instagram profile.
IGTV can be even more of a draw if you don’t have the “swipe up feature” to link back to your blog if you have fewer than 10,000 followers. IGTV provides the ability to add links, keywords and hashtags in its description box.
RELATED TOPIC: IGTV vs. YouTube: How Do The Video Platforms Compare?
What’s your outlook on influencer marketing in 2020? Will you promote yourself and your niche to stand out in the crowd?
Pin this to your favorite board on marketing and blogging:
Let’s discuss your blogger outreach needs for 2020. Complete the contact form below if you have any questions.
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