We listened to our community of influencers who wondered what they should do during the coronavirus pandemic. There were concerns about balancing their work and lives due to school cancellations. Travel influencers immediately saw a change in their livelihood with canceled trips and postponed conferences. In-person social media events have canceled or gone totally online. Homeschooling bloggers are now a trusted resource for parents who are teaching their children from home for the first time. You may be wondering where this leaves you as a lifestyle blogger. Or maybe you’re a fashion influencer who’s holding off before you post your next closet tour? How can you blog responsibly through this crisis or future major events? We’ll walk you through steps you can take to stay engaged with your audience while being sensitive to what’s going on in the world.
Blog Responsibly During the Coronavirus Crisis
Become a resource.
This is an opportunity to tap into the major questions your audience has. Share the resources that ease their fears and solve their problems.
Post confirmed cancellations. Re-share information on donation centers and pickup sites.
Since families are indoors for an unforeseen amount of time, they need:
- Recipes
- Snack ideas
- Games
- Printables
- Homeschooling tips
- Crafts & Tutorials
Republish or repurpose your old content that’s relevant during the country’s major downtime.
Keep things light.
Every blog post doesn’t have to be extremely serious or doom and gloom.
Get personal. Tell your readers what you’re feeling and how you’re coping.
Share a funny meme or two. Make your own meme with tools like Canva and Picmonkey. Folks want to have a good laugh during a crisis too.
Publish on YouTube.
If you’ve been putting it off, it’s definitely time to start publishing videos.
Video viewership will go up since folks are looking for tutorials, craft ideas and recipes online.
Optimize your YouTube videos for search with tags and keywords.
Find a stable place to prop your camera, a quiet place to shoot and start creating videos.
RELATED POST: Optimize YouTube Description Bos to Drive Traffic to Your Blog
Recommend movies.
Family movie night is a go-to when people are stuck inside. Dig into your blog’s archives. Re-share movie reviews and celebrity interviews.
Go live.
You now have time to go live on Facebook, IGTV, YouTube and even Twitter.
If you’re not familiar with how to go live on Twitter since Periscope ended, Business Insider has a step-by-step “How to go live on Twitter” tutorial.
Is it ok to work with sponsors during a crisis?
If it aligns with your brand and your consistent messaging, working with a brand sponsor is appropriate. If you’re a full-time blogger you need to consider your expenses like premium plugins, virtual assistance, hosting, etc. Taking a break from sponsored work is a delicate balancing act.
Publish a newsletter.
Check-in with subscribers on your email list. Create a roundup of relevant blog posts and content that’s caught your attention to share in your latest newsletter.
RELATED TOPIC: List-Building Basics for Bloggers
Share affiliate links.
Online shopping and delivery services are seeing unprecedented traffic due to self-isolation and curfews.
As an affiliate, you will earn a small commission for purchases and actions through your links. You must follow each affiliate’s guidelines by disclosing your relationship.
RELATED TOPIC: 6 Creative Ways to Maximize Affiliate Links
Take a blogging break.
Working online allows incredible flexibility for members of our community. But it also makes it harder to step away from a Facebook feed filled with sad news or trending Twitter feed.
If you need to take a brief or long break, let your audience know.
JOIN OUR INFLUENCER COMMUNITY
If you’re NOT a member, join us.
If you ARE a member, update your profile with your latest contact information.
We guide our influencers to grow as content creators. We also connect you with brands for paid sponsorships and get you invitations to cover events in your region.
Join The Network Niche influencer agency, by adding your blog’s name, contact information and your blog’s stats so we can find the perfect fit for future brand collaborations.
You’ll be invited to join our engaged Facebook group where we influencers ask questions and support each other.
CLICK TO TWEET: How can you #blog #blogging responsibly during the #coronavirus #covid19 crisis? Check out this expert advice via @TheNetworkNiche.
Comment below: How are you adjusting to the current coronavirus pandemic? Are you taking a mental health break when needed? Have you re-evaluated ways to make money when advertising revenue is down?
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