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The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.

Blogging TIps

Lightroom vs. Snapseed: How the Photo Editing Apps Compare

When we conducted an informal survey of the influencers in our community about their favorite photo editing apps, two names stayed at the top of the list for rave reviews: Adobe Photoshop Lightroom and Snapseed. These mobile apps offer the flexibility to edit photos on

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Influencer Marketing

How to Select Candidates for Your Next Influencer Campaign

Launching an influencer campaign can be a daunting process. Since your brand already recognizes the power of working with content creators, that’s a monumental step. Adding an influencer’s voice to your marketing campaign can take your marketing message to the next level. As an influencer

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Blogging TIps

Focus on These 5 Key Areas For Your Blog Audit

A blog audit can help you get a better idea of your blog’s overall direction. Is your traffic growing? Are you gaining subscribers? Which blog post topics are more popular than others? Does your niche or blog name still work? Think of a blog audit

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Blogging TIps

Will Instagram Reels Be More Popular than TikTok?

This week Instagram took a hint from the Oscar Wilde quote, “Imitation is the sincerest form of flattery…” and launched a product that looks like a copycat version of the app TikTok. The timing may have something to do with threats to ban the Chinese-owned

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Blogging TIps

Support These Initiatives to Amplify Melanated Voices

One of the largest shifts in the marketing space happened just as the world was tackling the COVID-19 crisis and the Black Lives Matter movement. Along with the calls for justice in policing, came the calls for marketing dollars to reflect the urgency of change.

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Blogging TIps

Video Pins: How to Share Videos to Pinterest

You may have noticed your Pinterest feed is changing to prioritize more video content. Click worthy videos can rack up thousands of views, lead to web traffic and sales. Just like Instagram and Facebook, Pinterest knows users like great video. They watch it, share it,

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Blogging TIps

How to Make Your Blog and Videos ADA Compliant

Think about what a new visitor to your blog will experience if they’re hearing impaired, visually impaired, or physically impaired. Will they be able to easily understand your content? The Americans with Disabilities Act (ADA), which most people are familiar with for requiring physical access

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Blogging TIps

Influencer Spotlight: Author Elle Cole

Elle Cole is a homeschool mom, podcaster, health advocate who just added author to her resume. She just completed her newest project, A Sickle Cell Coloring Book for Kids. In this informative Q&A, Elle will walk us through her inspiration for the coloring book, how

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Blogging TIps

2020 Pinterest Updates You Need to Know About

Pinterest launched in 2010. Fast forward 10 years and the Pinterest platform known for its storyboard features has more than 300 million active monthly users.  The company revealed more than half of those users live outside the U.S. Like all social media platforms, Pinterest is

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Blogging TIps

A Month Full of June Blog Post Ideas

June 2020 will be an interesting time to navigate as a content creator. Typically, the school year is ending. Graduations and wedding-related blog topics are filling our calendar. Dads get their wishlists together for Father’s Day, so gift ideas and experiences are highly searched topics. 

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