The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.
If you’re a growing marketing agency juggling multiple clients, deadlines, and campaign goals—you already know that influencer marketing isn’t just a trend. It’s a must-have strategy for brands that want to drive authentic engagement, reach niche audiences, and convert followers into loyal customers. But here’s
One of the most popular blogging themes for the month of December is the 12 Days of Christmas. According to Christian tradition, the 12 Days of Christmas officially begins on December 25th and lasts through January 6th. But marketers are known to switch things up.
Before you know it, October is here and the last quarter of the year is looming. For bloggers and influencers, this means back to back holiday celebrations (Halloween, Thanksgiving, Hanukkah and Christmas) and endless requests for holiday-related content. Add holiday gift guide pitches and product
Honoring diverse voices and influencers shouldn’t take place only during Happy Hispanic Heritage or Black History month. As a diverse influencer network, we honor and recognize these influencers year-round. It’s important to us to make sure that our most diverse voices are heard prominently in
Instagram Reels is positioning itself to compete with TikTok in popularity. One of the clearest signs of this is Reels recent video limit expansion. When it launched in August 2020, Reels allowed 15-second clip limits. Within a month it expanded to 30-second short-form video clips.
A blog audit can help you get a better idea of your blog’s overall direction. Is your traffic growing? Are you gaining subscribers? Which blog post topics are more popular than others? Does your niche or blog name still work? Think of a blog audit
This week Instagram took a hint from the Oscar Wilde quote, “Imitation is the sincerest form of flattery…” and launched a product that looks like a copycat version of the app TikTok. The timing may have something to do with threats to ban the Chinese-owned
With more than 330 million active users (as of 2019), Twitter is a huge social media force. Everyone from celebrities to political parties to government leaders has a presence on Twitter. A tweet can go viral, be retweeted around the world, and gain attention from
One of the largest shifts in the marketing space happened just as the world was tackling the COVID-19 crisis and the Black Lives Matter movement. Along with the calls for justice in policing, came the calls for marketing dollars to reflect the urgency of change.
You may have noticed your Pinterest feed is changing to prioritize more video content. Click worthy videos can rack up thousands of views, lead to web traffic and sales. Just like Instagram and Facebook, Pinterest knows users like great video. They watch it, share it,
Our Influencer Agency has pioneered influencer campaign strategies to surpass client goals. We’d love to be a resource to your team.
