News & Article

The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.

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Twitter Tips: 10 Ways You Can Start Tweeting Effectively This Week

With more than 330 million active users (as of 2019), Twitter is a huge social media force. Everyone from celebrities to political parties to government leaders has a presence on Twitter. A tweet can go viral, be retweeted around the world, and gain attention from

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Support These Initiatives to Amplify Melanated Voices

One of the largest shifts in the marketing space happened just as the world was tackling the COVID-19 crisis and the Black Lives Matter movement. Along with the calls for justice in policing, came the calls for marketing dollars to reflect the urgency of change.

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Video Pins: How to Share Videos to Pinterest

You may have noticed your Pinterest feed is changing to prioritize more video content. Click worthy videos can rack up thousands of views, lead to web traffic and sales. Just like Instagram and Facebook, Pinterest knows users like great video. They watch it, share it,

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How to Make Your Blog and Videos ADA Compliant

Think about what a new visitor to your blog will experience if they’re hearing impaired, visually impaired, or physically impaired. Will they be able to easily understand your content? The Americans with Disabilities Act (ADA), which most people are familiar with for requiring physical access

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Influencer Spotlight: Author Elle Cole

Elle Cole is a homeschool mom, podcaster, health advocate who just added author to her resume. She just completed her newest project, A Sickle Cell Coloring Book for Kids. In this informative Q&A, Elle will walk us through her inspiration for the coloring book, how

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Myths vs. Truth: What Works for a Successful Instagram Hashtag Strategy?

Instagram continues to be a dominant social media platform. Often our influencer and brand collaborations focus on creating Instagram worthy photos or videos. Anytime we share helpful Instagram growth tips, our community of 4,000 content creators voraciously reads the content. For example, one of our

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2020 Pinterest Updates You Need to Know About

Pinterest launched in 2010. Fast forward 10 years and the Pinterest platform known for its storyboard features has more than 300 million active monthly users.  The company revealed more than half of those users live outside the U.S. Like all social media platforms, Pinterest is

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A Month Full of June Blog Post Ideas

June 2020 will be an interesting time to navigate as a content creator. Typically, the school year is ending. Graduations and wedding-related blog topics are filling our calendar. Dads get their wishlists together for Father’s Day, so gift ideas and experiences are highly searched topics. 

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5 Ways Beauty Bloggers Can Help Us Look Great During Quarantine

Just because you’re stuck inside due to the COVID-19 crisis, it doesn’t mean your appearance doesn’t matter.  Since salons, barbershops, nail salons, and spas are closed (in some parts of the country) this is the time for beauty bloggers to guide us through what we’ll