News & Article

The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.

Influencer Marketing

How to Create an Influencer Campaign Report

You just rocked a brand sponsored campaign with amazing content. Your photography was on point. The Instagram reels you created got shared and featured on the high-profile explore page. Followers watched your stories and left cool comments. Isn’t that a wonderful feeling? So, what’s next?

Influencer Marketing

Tips for Launching a TikTok Influencer Campaign

Since its creation in 2016, TikTok has quickly become one of the most popular social media apps. TikTok has surpassed YouTube in relevance among brands and influencers. With over 1 billion active users, brands and agencies are wondering how to cash in on this uber

Influencer Marketing

Why Hire an Influencer Marketing Agency

Are you thinking of hiring an influencer marketing agency? If so, you’re on the right track! Influencer marketing is one of the most effective ways to reach your target audience and boost your brand’s visibility. But with so many agencies out there, how do you

Influencer Marketing

10+ Tips to Host a Successful Twitter Party in 2022

Twitter parties are a great way to get fans and followers excited about your brand’s message. As a show of appreciate for engaging with your brand on Twitter, you award prizes throughout the party. What’s the best way to have a successful Twitter Party in

Influencer Marketing

Influencer Marketing Trends for 2022

Did you know that influencer marketing is one of the most effective ways to connect with customers? In a world where people are more likely to trust what their friends say than traditional advertising, it’s no wonder that businesses are turning to influencers to promote

Influencer Marketing

8 Tips for Launching Your Next Influencer Campaign

A successful influencer campaign begins first with understanding your goals, your target audience, and finding the right influencers to help you achieve those goals. Additionally, tracking and measuring results will provide insights on the success of the campaign that will help guide you forward on

Influencer Marketing

How to Select Candidates for Your Next Influencer Campaign

Launching an influencer campaign can be a daunting process. Since your brand already recognizes the power of working with content creators, that’s a monumental step. Adding an influencer’s voice to your marketing campaign can take your marketing message to the next level. As an influencer

Influencer Marketing

2020 Influencer Marketing Predictions: TikTok, Brand Spending, and More!

Every year, we see new groundbreaking trends in influencer marketing. This year is expected to be a breakout year in the influencer space with unprecedented spending by brands, the recognition of how the importance of working with micro-influencers, the growing reach of Instagram, the breakout

Influencer Marketing

4 Types of Influencers to Help Brands Make an Impact

Partnering with influencers can help a brand reach its targeted goals. As a community with thousands of influencers who we match with brands for campaigns, we look for “the perfect match.” A blogger with millions of followers may be the ideal fit for your brand,