Dear Bloggers: Don’t Feel Pressured to Use Every Social Media Platform

As soon as the video streaming apps Periscope and Meerkat launched earlier this year,  influencers either jumped on them right away OR shunned it entirely. For newer bloggers (and camera-shy bloggers) it seemed overwhelming to take on another social media platform when they were already trying to master Twitter, Facebook, Pinterest, YouTube, Instagram and Tumblr.

Are you on every social media platform?

In several private blogging communities, I’ve noticed influencers who boldly admitted they hadn’t downloaded either of the live streaming apps. A handful said they didn’t have the time for another platform. Others noted they wanted to wait and see whether they really take off before they invested a lot a lot of time.

So here is a permission slip for many influencers to KEEP IT SIMPLE.

If you already have a highly engaged community on Facebook or Twitter, but don’t have time to do any of the live video streaming apps, it’s 0K.

Any trusted influencer will tell you it’s better to do a few things well vs. doing a lot of things poorly.

Periscope and Meerkat are still new. Facebook just released a video streaming app that’s only available to celebrities like athlete Serena Williams, journalist Lester Holt and actor The Rock for now. What happens if or when it’s made available to the manager of any Facebook fan page? Will you join in then?

Related Post: How to Promote Your Live Periscope Events

There are only 24 hours in the day. Yes, there are the apps  like Hootsuite, Tweetdeck and Buffer allow us to schedule many of our social media shares. Even Hootsuite announced you can start scheduling Instagram postings. But to achieve genuine engagement, you must be live on these platforms to reply and interact with your audience.

Comment below: Is there a social media platform you’ve decided NOT to use yet? Where does the bulk of your engagement with your audience take place?

We also asked this question on the Niche Parent Facebook page:

For influencers who’ve mastered sponsored posts opportunities and juggle multiple projects, hiring a virtual assistant to handle some of your daily tasks is another option to keep you from feeling overwhelmed.