While many marketing trends are following what’s new with the millennial generation, let’s not forget about the influencer in the Over 40 crowd. Generation X is sandwiched between Baby Boomers and millennials. What are some ideal topics for Over 40 and Midlife influencers to tackle? Given this phase of life that includes balancing personal, professional and financial burdens – it can lend itself to some engaging, relatable content with their audience.
Ideal Lifestyle Topics for Generation X Influencers
Financial Planning
With retirement looming in the near future and concerns about the uncertainty of social security, readers/viewers who are over 40 are looking for financial guidance.
Home Improvement
As the Over 40 generation upgrades or downsizes their dwellings, home improvement is a relatable topic.
How can they make the necessary changes to their homes to become more energy efficient? As multi-generational living becomes a trend, how can homes adjust?
Architectural Digest explored how double master suites are a trend for luxury homes for couples who’ve learned they do better when they sleep apart.
Credit: Whiskey & Sunshine Blog
Elderly Parents
Midlife is a sandwich stage where this generation is caring for themselves, their children and their elderly parents.
Eldercare decisions, estate planning and funerals are all topics members of Generation X are facing.
College Admission & Tours
While the world watched the celebrity college admission scandal, many midlife parents were already in the thick of navigating college for their children.
What are the best practices for getting admitted, applying for scholarships and selecting colleges?
Career Changes
While Baby Boomers stayed in their current careers and with the same employer for decades, Generation X is switching things up. Once you reach midlife, you may consider entrepreneurship, completing a degree, getting an advanced degree or going back to work once children have left the “nest.”
The Harvard Busines Review asked “Are Companies About to Have a Generation X Retention Problem?”
RELATED TOPIC: How to Market Yourself as a Millennial Marketing
Prenuptial Agreements & Divorce
When one door closes, another one opens.
Generation X-ers’s are encountering divorce personally or watching their friends and family go through the experience.
Once lessons are learned and the consider re-marriage, how can midlifers navigate the prenuptial agreement conversation with their future spouse?
Advanced Maternal Age & Menopause
Members of this generation are in an interesting health phase. Women are getting pregnant well into their 40s naturally, with in vitro, surrogates and adoption. For other women midlife brings advanced maternal age pregnancies and the looming phase of menopause.
Are you a Generation X influencer? What topics are relating well with your Over 40 audience?
CLICK TO TWEET: Here are some ideal lifestyle topics for Generation X influencers to tackle #influencermarketing #generationx #midlife #over40 via @TheNetworkNiche
Over 40 Blogs
Community Member Lorraine Laddish created this list 6 Blogs for Women in their 40’s.
Style We curated this list 10 Most Stylish Fashion Bloggers Over 40 that You Should Follow Now.
We partner with numerous brands that market to Generation X & the millennials through paid partnerships with influencers.
Let’s discuss your blogger outreach needs. Complete the contact form below if you have any questions.
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