Millennial influencers and bloggers are in high demand in 2019. And this makes great marketing sense. Millennials love technology, the IOT, social media, doing research on social media, asking their friends for advice, etc. They are digitally savvy and know how to use and leverage their influence.
Brands are consistently looking for more ways and easy ways to find and target millennials for the influencer and blogger outreach campaigns. In the last year or so, we’ve seen an upward trend in clients representing a variety of industries requesting to include or focus their blogger outreach campaigns on millennial influencers. The millennial generation makes up the largest segment of the U.S. workforce and every decision they make spurs research and new trends. As a group, they have enormous spending power. It makes good dollars and good sense for brands to target this dynamic consumer group.
If you’re a millennial influencer, how can you position yourself, your online presences, and leverage your audience in a way that’s attractive to brands? We’ll break down some easy and practical steps you can implement today.
Who qualifies as a millennial? According to Pew Research, here’s a chart that breaks down the generations. Millennials are those people born between 1981-1982 and 1996. 
How to Market Yourself as a Millennial Influencer and Work With More Brands
Optimize Your Bio, About Me Page, and Media Kit
Is your status as a member of the millennial generation mentioned on your bio or about me page? Add your millennial status to your media kit, which is a deeper look into your blog, your past partnerships, and your blog or audience demographics.
Include stats from your Google Analytics and Facebook Analytics to highlight the demographics of your audience. If a large segment of your readers/viewers are millennials, point it out in your media kit.
Include your favorite topics and the type of content that you typically write about.
Are you a multigenerational household or does your content reach more than one generation? If so, mention that in your bio as well.
For example, if you’re a millennial influencer who is caring for or living with a parent who’s a baby boomer and your content reaches both Gen X and millennials, mention that in your bio or include it in your media kit.
RELATED TOPIC: What’s Missing from Your Blogger Bio and How to Fix It
Optimize Your Social Media Profiles
Include your status as a member of the millennial generation on your social media profiles, especially Twitter and Instagram.
In your content and on your bios, use the hashtag #Millennial #MillennialInfluencer #MillennialBlogger or research other popular millennial hashtags to include in your social media profile.
RELATED TOPIC: Five Benefits of Joining an Influencer Network for Bloggers
Target Content Attractive To Millennials and Use SEO
There are some “hot topics” that specifically reach millennial audiences. They include early career tips, post-college planning, group/singles travel destinations, Etc. Include a healthy mix of both evergreen and seasonal topics on your blog. Then optimize those posts blog posts or videos to include keywords and phrases targeting millennials. Example: Career Tips for Millennials, Best Travel Destinations for Millennials, How to Prepare for Your First Job Interview as a Millenial. Create videos, blog posts, and product roundups that highlight what’s among the favorite products for your generation. Don’t forget to add your affiliate links!
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CLICK TO TWEET: If you’re a millennial influencer, here’s how to position yourself and your audience to brands via @TheNetworkNiche
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