The one consistent part of Instagram is that it will change. The app’s logo has changed. Its owner has changed and is now Facebook. Best engagement practices for Instagram have changed. As market research points out, Instagram will be a prominent part of influencer marketing. Sponsored Instagram posts and collaborations are often how our influencers collaborate with brands. To stay “in the know” on Instagram updates, you almost need to treat it like a part-time job. We’ll explore the best ways to keep up with Instagram updates so you can grow your community there, create stellar sponsored content and make a bigger impact.
First, let’s take a look back at what’s changed for Instagram in less than three years.
Happy girl at home speaking in front of camera for vlog. Young black woman working as blogger, recording video tutorial for Instagram, Facebook and Internet
Recent Instagram Updates
2019: Hidden Likes
At the end of 2019, Instagram decided to hide likes on Instagram posts for U.S. users. Its CEO explained that the practice was launched to diminish the competitiveness of the platform and to encourage community engagement:
WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It’s the latest step in Instagram’s quest to become the safest place on the internet. https://t.co/BGkMG57rdk #WIRED25 pic.twitter.com/WNTyAPVhaD
— WIRED (@WIRED) November 9, 2019
We should point out that Instagram users will be able to see all of the likes on their own posts, but visitors will be limited on the number of likes seen on posts they visit.
Have you noticed a difference in Instagram engagement in 2020?
2018: Launched IGTV
To allow for long-format videos, Instagram launched IGTV, a stand-alone app. IGTV videos are viewable on the Instagram app and desktop.
Add long descriptions and hashtags there to get discovered by new visitors.
2016: Shoppable posts
To make shopping seamless, Shoppable Instagram posts launched in 2016. Users can scroll through feeds, click a product, add it to a cart and checkout.
Coming soon: Instagram Tagging Permission
Insiders say permission will be required to tag someone in an Instagram photograph soon.
What’s the Best Way to Keep Up With Instagram Updates?
Follow Key Instagram Accounts
Instagram wants you to use its platform, connect with users there and grow your community. The best way to keep up with going on there is to follow its key accounts.
@Instagram: “Bringing you closer to the people and things you love. ❤️” The photos and videos you’ll find on the official Instagram account are new and bold.
@Creators: “Helping you create on Instagram, and no we can’t get you verified.” Find creators there who are coming up with new styles, editing and challenges. The Creators account also features helpful tools including how to upload a video to IGTV.
@Shop: “A celebration of shopping on Instagram. Discover your new favorite brands—and tap to shop every post! 🌈✨” The account launched in 2019 to feature merchandisers on Instagram.
@InstagramForBusiness: “Express your business’ story.” A variety of businesses and brands are featured on this account including fashion, cosmetics and housewares.
Visit Instagram Help
Any time Instagram launches a new update or feature, the Help Center is the best place to get your questions answered.
Work for Instagram
Is it your dream to work for Instagram? By following its accounts (listed above) you can find out about job opportunities and internships. For example, Instagram has a local news fellowship with a March 2020 deadline.
Love Instagram? ✅
Just graduated college (or about to)? ✅Apply to the Instagram local news fellowship! You’ll get to spend your summer as an Instagram editor in a local newsroom. 
Deadline is 3/6: https://t.co/M3X6zg3g4h pic.twitter.com/LZtHMRKTUz
— Instagram (@instagram) February 19, 2020
Attend or Host Instagram-related events
Local advertising agencies and marketing groups host social media events. Check out Facebook events, professional organizations, Eventbrite or Meetup.
If you live in a major city like Atlanta, New York or Miami there are more opportunities to attend events that focus on specific social media tools.
Host your own Instagram event. Invite key influencers who are dominating their presence on the app.
RELATED TOPIC: Best Cities for Bloggers for Events and Brand Connections
Join our influencer community
Would you like to learn more about growing your influencer as a content creator? Would you like to be connected to brands for paid sponsorships and invited to cover events in your region?
Join The Network Niche influencer agency, by adding your blog’s name, contact information and your blog’s stats so we can find the perfect fit for future brand collaborations.
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