The Network Niche Influencer Agency has shown amazing growth in 2020. We’ve added new influencers as members, created engaging webinars focused on growing followers and increasing income, as well as launched The Elite Niche to represent celebrity clients with Roland Martin as our first client. All of this expansion led to the need to streamline campaigns and put systems in place to benefit both brands and influencers. As a result, The Network Niche has now added the software Klear, a dedicated influencer management portal, to all of its campaigns. This is great news for the Network as we now have access to Klear’s entire influencer database, provide even more enhanced metrics and reporting at the conclusion of a campaign, including the earned media value of each piece of content created by influencers.
The collaborative tool and platform gives clients immediate access to posts, an influencer’s media kit, and so much more. Let’s take a closer look at how both influencers and clients will benefit from using the Klear Influencer Management portal for The Network Niche campaigns.
How Klear Enhances our Influencer Campaigns:
Thanks to the Klear management tool, The Network Niche can provide real-time campaign results for each client and their teams. With Klear, we can now offer our clients data-driven reports using industry-leading metrics to quantify campaign performance through Klear’s 360° Influencer Marketing Cloud. With a complete suite of native integrations and ongoing feature updates, Klear is at the forefront of influencer marketing. And now so are we!
- Data You Can Trust. Klear’s SIGIR verified AI technology is the standard for influencer data accuracy.
- Estimate Earned Media Value for Each Campaign. We can estimate EMV for each individual post and the entire campaign to measure the financial impact of each campaign.
- Influencer Intelligence Tool. Exclusive access to the most accurate and complete influencer intelligence tool.
- Discover Niche, Super, & Micro-Influencers. Access to advanced search capabilities allows segmented discovery by region, language, industry, #hashtag, niche topic, and influencer size. Klear’s search capabilities are 2X more targeted than any other tool.
- FakeSpot Technology. AI-powered technology can detect fake followers or engagements generated by auto-bots, ensuring your influencer’s audience will drive real value.
- Klear Connect Collaboration Portal for Clients. A complete Influencer CRM that provides clients with a dashboard and collaboration portal to streamline campaign feedback, review influencers, review content created for the campaign, and campaign performance.
See Klear in Action
In our latest campaign with The National Museum of African American Music (NMAAM), influencer Keyaira Kelly’s Instagram post had an engagement rate of 9.9%, reached 4,600 fans, and had an EMV of nearly $8,000! This campaign is still on-going is approaching the six-figure mark for the first round of shares.
What Klear Means for The Network Niche
Moving forward, all campaigns will be managed through Klear, an influencer portal that centralizes communications and influencer campaign management all in one place.
What does this mean for the thousands of influencers in our network and the global brands we work with?
- Better reporting for our clients. Klear campaign reports are data-driven and use industry-leading metrics to quantify campaign performance. Happy clients, happy life.
- Enhanced workflow process from vetting, collaboration, to campaign measurement.
- A more refined selection process. Klear provides influencer scores, engagement rates per channel, and gives us a holistic view of what your audience demographics look like using reliable AI technology and industry metrics. Powered by a sophisticated AI-algorithm, Klear looks at dozens of metrics to generate a 0-100 score which quantifies a user’s influence.
Influencers: Set up your profile on Klear.
We’ll want all Network Members to claim their Klear profile now. This will allow us to quickly approve you for a campaign. When you sign up for a Klear account, “Klear helps you showcase all the reasons potential brands should collaborate with you. Previous work, audience insights and the metrics that show your opinion matters.”
Include your name, location, up-to-date profile photo, and a profile description that includes your favorite interest areas.
Link each of your social media accounts in your profile to properly set up your Klear account.
It allows you to see your audience demographics including where your followers live, how much they earn, etc. Essentially, Klear creates its own version of a media kit based on your online presence. You can also link your past blog posts as sample content on your Klear profile to be considered for paid campaigns.
Keep in mind, this is beneficial to you and the brands who are looking to connect with you. Klear’s analytics shows relevant factors to include in your media kit and pitch letters for brand collaborations.
RELATED TOPIC: Check Out These One Page Media Kit Samples
Track your influencer score on Klear.
By syncing all of your social media accounts and your blog’s analytics, Klear establishes an influencer score that ranges from zero to 100. A higher score can improve the likelihood you will be selected for paid campaigns.
Klear points out, “We use machine learning and data prediction analyzing thousands of features and billions of posts. Using these algorithms, we calculate influence across Instagram, Twitter, Facebook, Youtube, Snapchat and Blogs.”
Don’t be discouraged if your influencer score on the Klear platform isn’t 70, 80, 90 or even 100. Many influencers will fall into the influence range of 50 to 60. This score alone won’t determine whether you are the best fit for a brand campaign.
Klear explains that for determining an influencer score, “One of the patterns is based on your followers’ interest in your content. Influential users in your interest spaces that comment on your posts contribute significantly to your score, while fake followers decrease your score.”
This helps level the playing field for bigger, established bloggers and micro-influencers. Followers alone aren’t a determining factor. Genuine engagement with real followers has a lot of weight!
RELATED TOPIC: What is a Micro-influencer?: They’re Small But Mighty
It is still important to open the e-newsletters The Network Niche members receive as new paid campaigns and influencer activations are launched. We will invite members to apply for campaigns and remind them to sync their information through the Klear portal. Remember: invite your blogging buddies to join The Network Niche influencer community for connections to paid campaigns with brands!
For example, community member Candace Hampton’s Klear profile shows that she’s based in Dallas, Texas. Her blog is TheBeautyBeau.com.
Her profile includes her audience insights, engagement rate and her influencer score of 90. Her expertise in Fashion is also recognized by Klear. All of these factors help us determine if Candace is an ideal fit for a brand’s paid campaign.
Take a look around the Klear dashboard once you’ve set up your profile. Take a deeper look at the demographics of your followers on Twitter and Instagram. Another community member’s profile shows the average person who follows her Instagram profile is a 41-year-old woman who earns more than $60,000 a year. This is great information to include in a targeted proposal for a sponsored Instagram post.
Respond to campaign messages via Klear.
Once you’re selected for a paid campaign with our influencer network and start creating content, campaign managers will connect with you via Klear Connect. It’s a streamlined way to update you on any edits or adjustments and it’s all done through the Klear portal.
According to Klear, with this messaging system “Say goodbye to messy email threads, DMs, and communication roadblocks. Klear Connect is an integrated messaging feature, that acts as a hub for all influencer communication and collaboration.
CLICK TO TWEET: Join @TheNetworkNiche and setup a @Klear_Com influencer profile to be considered for paid campaigns with brands!
Let’s discuss your influencer marketing needs. Complete the contact form below if you have any questions.
[gravityform id=”1″ title=”true” description=”true”]
No Comments