In a recent Facebook post, we asked our community of influencers: What is the number one source of traffic to your blog? The comments were almost equally split between organic Google search and Pinterest traffic. While Google search is great for new visitors who may just visit once, a blogger’s goal is for visitors to stick around, read multiple posts and ideally subscribe to your blog. Targeted Pinterest boards are a great way for visitors to find your blog and even re-pin (reshare) your content. Here’s a deeper look at ways to get Pinterest traffic to your blog.
2019 Pinterest Updates
Profile changes: Pinterest profiles now include a cover image with a collage of your latest pins.
Smart algorithm: Pinterest has its own idea of what it thinks is important to you and features that content in your feed. This feed is typically not chronological.
Product pins: Visitors can now shop on Pinterest: “We’re making hundreds of millions of Pins shoppable with up-to-date pricing and stock information, with links that go directly to the checkout page on the retailer’s site where you can buy in a few clicks. Just look for the new shopping tag icon, and you’ll know it’s in stock.
Visit the Pinterest Newsroom for updates and trends.
Get Pinterest Traffic to Your Blog
1. Share Pins Manually & Schedule Pins
A Pinterest share is known as a “pin” and reshares are known as “repins.”
Some influencers spend dedicated time each day manually sharing pins from their blog and repinning related content.
Tailwind is the most widely used Pinterest scheduling tool. You can get a free 30-day trial for Tailwind. If you send/refer a friend to try a free month of Tailwind, and get a $15 credit to your account when they upgrade their account. Tailwind Plus (14.99/month).
According to the Tailwind blog on resharing content, “unlike traditional search engines, where “duplicate content” can be a problem, each time content is shared to Pinterest, Pinterest gains more context about the Pin and has more information on where and to whom to show the content. Much of that context comes from the boards to which a Pin is saved.”
If you don’t have time to spend scheduling pins, you can hire a virtual assistant to handle this task for you.
RELATED TOPIC: How Hiring a Virtual Assistant Helps Grow Your Blog
2. Create Multiple Pinterest Images Per Post
Tools like Canva and Picmonkey make it easy to create long images that are ideal for Pinterest. They each provide templates with photos, color schemes and text to help design your Pinterest image.
The standard size for a Canva Pinterest image is 735 x 1102 px, but you can create custom sizes for your own purposes.
If your design skills are lacking, you can hire a virtual assistant or designer on Fiverr to create them for you for a little as $5.
RELATED TOPIC: Fiverr for Bloggers
3. Use keywords and hashtags
Pinterest is a search engine too. Keywords help get your pins discovered as well. For example, recipe pins could add keywords like: dinner, breakfast, lunch, and kitchen.
According to Pinterest: “When inserting a hashtag, we recommend you be specific and descriptive. Use words or phrases that describe the content in the Pin – we recommend you add no more than 20 hashtags per Pin. It’s best to be objective and use hashtags that make sense and are relevant to the Pin.”
Comment below: How well do hashtags work for you on Pinterest? What’s your most popular board or pin on Pinterest?
Follow & Join The Network Niche on Pinterest
Follow The Network Niche on Pinterest for insight on blogging and social media trends.
Are you a parenting and lifestyle influencer looking to connect with brands and our community? We accept bloggers of all niches. Join The Network Niche here! We’d love to add more creative voices to our network of content creators.
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