Twitter parties are a great way to get fans and followers excited about your brand’s message. As a show of appreciate for engaging with your brand on Twitter, you award prizes throughout the party. What’s the best way to have a successful Twitter Party in 2023? With more than 396 million active users in 2022, Twitter is an amazing interactive tool with real-time measurements. We’ll walk you through the must-haves steps to get your Twitter party and designated hashtag in front of your key audience.
Host A Successful Twitter Party
- Craft clear messaging. What is your brand’s messaging for the Twitter party? For example, is there a new product you’d like to announce or an upcoming brand sponsored in-persdon event? Determine the call-to-action (CTA) you’d like Twitter party attendees to make during and after the event.
- Select a date & time. You can host a Twitter Party any time of the day. But in order to stand out Twitter’s feed and reach new followers, it’s ideal to pick midday or evening times. Avoid major holidays when people are occupied celebrating doing other things. You also don’t want to compete with a popular TV show’s or movie’s premiere. Twitter parties typically last 60-90 minutes.
- Research a hashtag. You’re welcome to utilize a hashtag your brand uses consistently for your successful Twitter party. Also consider using a brand new hashtag just for this event or related to the party’s topic. Ex. #BrandNameNewProduct #BrandNameLaunch #BrandNameToday
- Promote the party. No one will attend your Twitter Party if they don’t know that it’s happening. Use all of your social channels, as well as e-blasts and newsletters to announce your Twitter Party and remind followers to take party.
- Develop a fun party script filled with messaging, trendy topics and prize announcements. Twitter Parties typically ask 5-20 questions during the 60-90 minute event.
- Design custom images. Images are a great way to display the Twitter party questions. When The Network Niche hosts Twitter parties with brand partner, Vidalia Onions, we share attention-grabbing images with brand messaging, delicious foods, and most importantly – the party hashtag.
- Hire experienced Twitter party co-hosts. To help your brand’s messaging during the Twitter party stand out and reach a wider audience work with Twitter party professionals with a large following, who are in your niche, and who have experience engaging on Twitter.
- Countdown to the party time. At incremental moments, remind your followers about the upcoming party.
- Award great gifts. As a thank you for engaging during the Twitter party, learning about your brand’s upcoming launch or event award participants gifts that they’ll rave about. Gift cards for future purchases and high-value product sets are recommended. Make sure your team can fulfilling delivering prizes in a timely fashion.
- Track your results. Watch and review the power of your Twitter party hashtag with tracking tools.
- Invest in Twitter Ads. Use the power of marketing with Twitter to promote your brand’s hashtag before the Twitter party to build interest and target your audience.
Twitter Party Tips
HOST A TWITTER PARTY WITH THE NETWORK NICHE
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