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FTC Guidelines

Common Questions and Misconceptions About the FTC Endorsement Guidelines

In 2009, The Federal Trade Commission, the independent agency that protects consumers by preventing anticompetitive, deceptive, and unfair business practices, published an update to the FTC Guidelines known as the “Guides Concerning Use of Endorsements and Testimonials in Advertising,” commonly referred to as the Endorsement

FTC Guidelines

Common Questions and Misconceptions About the FTC Endorsement Guidelines

In 2009, The Federal Trade Commission, the independent agency that protects consumers by preventing anticompetitive, deceptive, and unfair business practices, published an update to the FTC Guidelines known as the “Guides Concerning Use of Endorsements and Testimonials in Advertising,” commonly referred to as the Endorsement