News & Article

The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.

Influencer Marketing

4 Types of Influencers to Help Brands Make an Impact

Partnering with influencers can help a brand reach its targeted goals. As a community with thousands of influencers who we match with brands for campaigns, we look for “the perfect match.” A blogger with millions of followers may be the ideal fit for your brand,

Influencer Marketing

Lifestyle Topics that are Perfect for Over 40 & Generation X Influencers

While many marketing trends are following what’s new with the millennial generation, let’s not forget about the influencer in the Over 40 crowd.  Generation X is sandwiched between Baby Boomers and millennials. What are some ideal topics for Over 40 and Midlife influencers to tackle?