News & Article

The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.

Blogging TIps

Myths vs. Truth: What Works for a Successful Instagram Hashtag Strategy?

Instagram continues to be a dominant social media platform. Often our influencer and brand collaborations focus on creating Instagram worthy photos or videos. Anytime we share helpful Instagram growth tips, our community of 4,000 content creators voraciously reads the content. For example, one of our

Blogging TIps

What’s the Best Way to Keep Up With Instagram Updates?

The one consistent part of Instagram is that it will change. The app’s logo has changed. Its owner has changed and is now Facebook. Best engagement practices for Instagram have changed. As market research points out, Instagram will be a prominent part of influencer marketing.

Blogging TIps

IGTV vs. YouTube: How Do the Video Platforms Compare?

Remember when YouTube was the dominant video format to upload and watch content? Viral videos found their home on YouTube long before Vine or Tik Tok became a “thing.” While YouTube has the Google search engine to push it forward, IGTV is gaining steam as

Blogging TIps

3 Tips to Make Your Sponsored Instagram Post Stand Out

As our CEO Nadia Jones predicted for influencer marketing in 2019, more brands are partnering with influencers for sponsored Instagram posts. Engagement is high measurable there. Influencers are creating photography and video content that’s on par with marketing companies. IGTV and Instagram video continue to