News & Article

The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.

Influencer Marketing

8 Tips for Launching Your Next Influencer Campaign

A successful influencer campaign begins first with understanding your goals, your target audience, and finding the right influencers to help you achieve those goals. Additionally, tracking and measuring results will provide insights on the success of the campaign that will help guide you forward on

Influencer Marketing

How to Select Candidates for Your Next Influencer Campaign

Launching an influencer campaign can be a daunting process. Since your brand already recognizes the power of working with content creators, that’s a monumental step. Adding an influencer’s voice to your marketing campaign can take your marketing message to the next level. As an influencer

Influencer Marketing

Lifestyle Topics that are Perfect for Over 40 & Generation X Influencers

While many marketing trends are following what’s new with the millennial generation, let’s not forget about the influencer in the Over 40 crowd.  Generation X is sandwiched between Baby Boomers and millennials. What are some ideal topics for Over 40 and Midlife influencers to tackle?

Blogging TIps

How to Market Yourself as a Millennial Influencer

Millennial influencers and bloggers are in high demand in 2019. And this makes great marketing sense. Millennials love technology, the IOT, social media, doing research on social media, asking their friends for advice, etc. They are digitally savvy and know how to use and leverage

Blogging TIps

How to Market Yourself as a Millennial Influencer

Millennial influencers and bloggers are in high demand in 2019. And this makes great marketing sense. Millennials love technology, the IOT, social media, doing research on social media, asking their friends for advice, etc. They are digitally savvy and know how to use and leverage

Influencer Marketing

5 Important Influencer Marketing Goals For Your Next Campaign

We know influencer marketing works. Before you launch your next blogger outreach campaign, start with identifying your influencer marketing goals to identify and measure success. Influencer Marketing and blogger outreach campaigns are finally getting the credit they deserve. Research and time have shown that brands

Influencer Marketing

5 Important Influencer Marketing Goals For Your Next Campaign

We know influencer marketing works. Before you launch your next blogger outreach campaign, start with identifying your influencer marketing goals to identify and measure success. Influencer Marketing and blogger outreach campaigns are finally getting the credit they deserve. Research and time have shown that brands

FTC Guidelines

Common Questions and Misconceptions About the FTC Endorsement Guidelines

In 2009, The Federal Trade Commission, the independent agency that protects consumers by preventing anticompetitive, deceptive, and unfair business practices, published an update to the FTC Guidelines known as the “Guides Concerning Use of Endorsements and Testimonials in Advertising,” commonly referred to as the Endorsement

FTC Guidelines

Common Questions and Misconceptions About the FTC Endorsement Guidelines

In 2009, The Federal Trade Commission, the independent agency that protects consumers by preventing anticompetitive, deceptive, and unfair business practices, published an update to the FTC Guidelines known as the “Guides Concerning Use of Endorsements and Testimonials in Advertising,” commonly referred to as the Endorsement