The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.
While TikTok’s growth is unprecedented with an almost estimated 85 million users expected in 2022, Instagram is coming up with new and creative ways to compete. Initially, Instagram was in known as a place to share pretty photos. In 2022, it’s prioritizing video like never
Instagram Reels is positioning itself to compete with TikTok in popularity. One of the clearest signs of this is Reels recent video limit expansion. When it launched in August 2020, Reels allowed 15-second clip limits. Within a month it expanded to 30-second short-form video clips.
When we conducted an informal survey of the influencers in our community about their favorite photo editing apps, two names stayed at the top of the list for rave reviews: Adobe Photoshop Lightroom and Snapseed. These mobile apps offer the flexibility to edit photos on
This week Instagram took a hint from the Oscar Wilde quote, “Imitation is the sincerest form of flattery…” and launched a product that looks like a copycat version of the app TikTok. The timing may have something to do with threats to ban the Chinese-owned
Instagram continues to be a dominant social media platform. Often our influencer and brand collaborations focus on creating Instagram worthy photos or videos. Anytime we share helpful Instagram growth tips, our community of 4,000 content creators voraciously reads the content. For example, one of our
The one consistent part of Instagram is that it will change. The app’s logo has changed. Its owner has changed and is now Facebook. Best engagement practices for Instagram have changed. As market research points out, Instagram will be a prominent part of influencer marketing.
While Instagram continues to be a prominent social media force, it’s different from most platforms because it limits clickable links. You can add blog or sales page links to a Facebook page. A YouTube description box allows 1,000 characters for content, keywords and links. Twitter
As our CEO Nadia Jones predicted for influencer marketing in 2019, more brands are partnering with influencers for sponsored Instagram posts. Engagement is high measurable there. Influencers are creating photography and video content that’s on par with marketing companies. IGTV and Instagram video continue to
To build your credibility on Instagram, one simple thing content creators can do is request a verified badge on the photo and video platform. By verifying your account with Instagram you’re confirming your identity and ownership of the account. What steps can you take to
Instagram continues to be a platform brands are interested in for collaborations with influencers. You may recall, we mentioned this in our 2019 Influencer Marketing Predictions list. As a result of this growing demand, Instagram is continuously rolling out updates and options that optimize sharing content
Our Influencer Agency has pioneered influencer campaign strategies to surpass client goals. We’d love to be a resource to your team.
