News & Article

The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.

Influencer Marketing

2020 Influencer Marketing Predictions: TikTok, Brand Spending, and More!

Every year, we see new groundbreaking trends in influencer marketing. This year is expected to be a breakout year in the influencer space with unprecedented spending by brands, the recognition of how the importance of working with micro-influencers, the growing reach of Instagram, the breakout

Influencer Marketing

Lifestyle Topics that are Perfect for Over 40 & Generation X Influencers

While many marketing trends are following what’s new with the millennial generation, let’s not forget about the influencer in the Over 40 crowd.  Generation X is sandwiched between Baby Boomers and millennials. What are some ideal topics for Over 40 and Midlife influencers to tackle?

Blogging TIps

How to Market Yourself as a Millennial Influencer

Millennial influencers and bloggers are in high demand in 2019. And this makes great marketing sense. Millennials love technology, the IOT, social media, doing research on social media, asking their friends for advice, etc. They are digitally savvy and know how to use and leverage

Blogging TIps

How to Market Yourself as a Millennial Influencer

Millennial influencers and bloggers are in high demand in 2019. And this makes great marketing sense. Millennials love technology, the IOT, social media, doing research on social media, asking their friends for advice, etc. They are digitally savvy and know how to use and leverage