The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.
One of the largest shifts in the marketing space happened just as the world was tackling the COVID-19 crisis and the Black Lives Matter movement. Along with the calls for justice in policing, came the calls for marketing dollars to reflect the urgency of change.
Recently hashtags like Amplify Melanted Voices and Amplify Black Voices were trending. Since we’re all talking about (finally) I’ll get right to the point. Simply put, when it comes to activating even a general market influencer campaign, it should never mean “white only” influencers are hired. Best
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