The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.
Instagram Reels is positioning itself to compete with TikTok in popularity. One of the clearest signs of this is Reels recent video limit expansion. When it launched in August 2020, Reels allowed 15-second clip limits. Within a month it expanded to 30-second short-form video clips.
This week Instagram took a hint from the Oscar Wilde quote, “Imitation is the sincerest form of flattery…” and launched a product that looks like a copycat version of the app TikTok. The timing may have something to do with threats to ban the Chinese-owned
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