The latest news & trends in influencer marketing, to help you select the right influencers and run your campaigns successfully.
Since its launch in 2016, TikTok has transformed from a Gen Z dance app into a marketing powerhouse—and in 2025, it shows no signs of slowing down. With over 1.5 billion active users and a thriving creator economy, TikTok has officially outpaced YouTube and Instagram
Instagram Reels is positioning itself to compete with TikTok in popularity. One of the clearest signs of this is Reels recent video limit expansion. When it launched in August 2020, Reels allowed 15-second clip limits. Within a month it expanded to 30-second short-form video clips.
TikTok has been the breakout social media star of 2020. It filled the gap left by the absence of the Vine video app and took off. Vine stars have millions of followers and start their own trending hashtags. Bloggers are in two distinct camps. Either
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